Digitex Television and Video Production

	Tel.: Fax.: Email:	(+44) 1948 666871 (+44) 1948 666871 sales@digitexvideo.co.uk
	Established 1997

Project Data

Client
Shalimar Shoes

Type of Production
Television Advert

Filming Location
London (studio)

No of crew
4

Time period for filming
1 day

Final Format
Digi beta, beta SP and also converted to format for showing in Cinema

Project details

We were contracted to Shalimar Shoes to produce a series of Television adverts to promote their high fashion female range called Unzè (pronounced Un-zey)

Filmed in a London studio against a classic white ‘infinity’ backdrop.

The Client

Shalimar Shoes was established in 1989. They produce high quality shoes for the female markets.
There styles are elegant, feminine, glamorous and sophisticated.
Using the finest quality materials and intricate handiwork,the shoes and accessories are provided in vibrant colours combined with the most luxurious materials

Project Sample

Sample Duration - 30 secs

This sample of Advert No 2.

The adverts were successfully broadcast on various Sky TV channels and were also reedited to a different format and shown in selected Cinemas.

To make this project it as cost effective as possible, models were filmed the models in a wide selection of shoes and outfits during the days filming.

6 pairs shoes featured in the initial advert.

Shalimar Shoes now supplies over 1,300 stockists - from small specialist boutiques to chain stores such as Oasis, Top Shop and River Island.

After the initial launch, another advert was commissioned - this allowed us to use the additional ‘stock’ shots filmed during the original shoot - thus benefiting from production savings of not having to rehire additional models, make up artist studio production set up costs.

Home | About us | Production | Services | Contacts